HotStats European Chain Hotels Market Review afferma : «Expo drives massive profit growth for Milan hotels in 2015»

A 16.4% increase in profit per room in December topped off a spectacular year of performance for hotels in Milan as the city benefited from hosting Expo 2015.

Milan Expo attracted over 20 million visitors from more than 150 participant countries with approximately 5,000 events hosted over 184 days as it explored the theme of “Feeding the Planet, Energy for Life”.  The event ran from 1 May to 31 October, and during this period hotels in Milan achieved a 29.1% year-on-year increase in RevPAR, which was primarily due to a 25.8% increase in achieved ARR (average room rate) thanks to several months of significant uplift recorded in May (+19.2%), June (+28.6%), September (+25.3%) and during the closing weeks of October (+32.3%).

The greatest year-on-year growth in sector rates in the six month period of the Expo was in the groups segment, which increased by 65.8%, to €128.73 from €77.64 during the same period in 2014.  Hotels in Milan successfully recorded a 19.5% increase in rooms departmental profit per available room for the year, to €108.63 from €90.92, due to strong growth in rooms revenue. In addition savings in unallocated expenses ,such as utilities down by 12.4%, contributed to the 36.3% annual increase in GOPPAR, to €62.28 from €45.70.

 

(Source: HotStats, Dec 2015)

Testata giornalistica non registrata ai sensi dell’Art.3 bis del D.L. 18 maggio 2012, n. 63 convertito in Legge 16.07.2012 n°103

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