Rapporti e Analisi |
Londra: la crisi costringe gli intermediari di mutui a un cambio di rotta |
28
gennaio 2009
«Mortgage intermediaries are
turning away from their standard business model and looking to
diversify into new fields, according to independent market analyst
Datamonitor*. Intermediaries are moving into advising-on or selling
other products, particularly general insurance. Some are even
looking into cross-selling electricity and gas to make up for the
current shortfall in mortgage business. ‘Despite the government’s
efforts to get banks lending again, lending levels remain low and so
intermediaries need to find different avenues in order to survive
the downturn in the hope that they’ll be in a stronger position when
the upturn comes’ comments Rod Logan, financial services analyst at
Datamonitor and author of the report.
Mortgage
intermediaries are looking to increase cross-selling
As conditions in the mortgage
market remain difficult due to the constriction in supply, mortgage
intermediaries have sought to stem the fall in their regular income.
Three-quarters of respondents in Datamonitor’s mortgage intermediary
survey stated that they were maximising cross-selling and commission
opportunities in order to compensate for lost income in other areas
of their business. Some intermediaries told Datamonitor that they
are speaking to existing customers more as well as looking to
increase their advertising expenditure. Intermediaries are looking
at cross-selling and commission opportunities in general insurance
in particular as well as utilities and debt management. Affinity
partnerships with existing insurers are an effective way into the
market.
Diversification
is not always straightforward
Nearly half of the UK population
(47%)** does not hold any protection policies against loss of income,
health issues or death which suggests plenty of scope for growth.
However, negative publicity, tightened regulation and a perception
that protection policies are expendable when budgets are tight
suggests that mortgage intermediaries will have a tough time selling
them over the coming months. Almost three-quarters of respondents
stated that they were looking to diversify into other sectors by
offering advice on areas such as investments and pensions. However,
stringent regulation and qualification requirements make it costlier
for intermediaries to offer these products compared to general
insurance.
The mortgage
intermediary market will recover
Despite the potential
difficulties inherent in diversification, Datamonitor expects the
mortgage market to recover in 2010. The complicated nature of
mortgage products will ensure that the demand for the intermediary
channel will remain strong with their share of the overall
distribution of mortgages expected to grow compared to the direct
channel» ( CS della Società)
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