La tedesca IVG analizza le strategie per la sostenibilita' delle societa' immobiliari europee
31/10/2011
The word “sustainability” has everything it takes to become the real estate term of the year 2011. It is in any case perfectly evident that the subject of sustainability or corporate sustainability (CS) is becoming an increasingly important factor in the real estate industry.
But let us be honest: as often as not, the real estate industry is subject to a gaping information deficit between the idea and its translation into sustainable corporate action along with measureable economic effects. Or more simply put: To what extent have the communicated sustainability strategies actually been implemented in a quantifiable manner so far?
This question alone was incentive enough for the IVG Research Team to take a closer look at listed European real estate companies. The new IVG ResearchLAB: “Sustainability Strategies of European Real Estate companies – a Sentiment Profile” produced interesting findings:
- The main, most frequently cited motive for a commitment is the reduction of the economic risk, followed by the wish to improve the company’s image, and to boost productivity.
- 65% of the companies observed that tenants have a vested interest in sustainability efforts.
- 53% stated they would seek to sign so-called green leases within the next 24 months.
- 22% of the companies have created a separate CS department in the meantime.
- The certification system most frequently used in Europe is BREEAM.
- The focus of corporate activities in the coming two years will be on the reduction of carbon emissions of buildings.
- Scandinavian countries take the lead in the European CS ranking, with Poland bringing up the rear.
