Ha aperto il 7 settembre a Milano, in piazza Cordusio , il primo Starbucks italiano. Ecco come Starbucks Newsroom ha presentato l’ evento in uno dei numerosi comunicati diffusi – immediatamente prima e dopo l’ opening – dalla Società ( Story by Jennifer Warnick)
«Present day, Starbucks is a well-known destination for community and coffee craft. But long ago, the vision for what would become 28,000 stores worldwide was first inspired by Italy. This week, that dream comes back to where it was born when the doors to the first Starbucks in Italy open on Friday morning – the Reserve Roastery in Milan.
his isn’t just any Starbucks store. It couldn’t be, not if it was going to truly pay homage to the Italian culture that inspired the brand. It had to be one of the grandest Starbucks ever.
The Milan Roastery is housed in a historic former post office in Palazzo delle Poste, a bustling city square along the stylish Piazza Cordusio. Outside its doors, some of Milan’s most postcard-inspiring spots are within a few blocks – the towering Duomo di Milano, the soaring light and glass of Galleria Vittorio Emanuele II and Teatro alla Scala, the most famous opera house in the world.
It’s the third Roastery in the world, after Seattle, which opened in 2014, and Shanghai, which opened in 2017. The Milan Roastery will offer locally roasted, small-lot Arabica coffee sourced from 30 countries, and freshly baked, artisanal food from local baker, Rocco Princi. The opening also offers a full-circle moment for both Howard Schultz, chairman emeritus of Starbucks, and the newest partners alike – a crescendo steeped in sacrifice, tears, passion and the kind of lore rarely found outside Italian opera.
Presentando the Milan Roastery in seven acts, un’opera verisimo».