The online retailer OTTO and ECE, the European market leader in the shopping center sector, are creating a one-of-a-kind, cross-channel link between brick-and-mortar retail and e-commerce. Effective immediately, the product ranges of local retailers and name-brand manufacturers can be added to the product offering on otto.de. The objective of this connected commerce concept is to boost offline sales at ECE shopping centers and beyond through greater reach and to expand OTTO’s online selection by including local suppliers. The new services will initially be available to the entire store networks of retailers who operate shops in one of the approximately 90 ECE centers in Germany. The project is launching with selected retailers on board including Marc O’Polo, RENO, and Ulla Popken. Additional services such as nationwide same-day delivery are also planned.
To connect online and offline retail, the partners have founded a joint venture, Stocksquare GmbH & Co. KG, based in Hamburg. The company is integrating the store networks of brick-and-mortar retailers with the otto.de platform – createing a unique partnership between e-commerce and traditional retailers unlike any ever before seen in Germany.
Photo: Alexander Otto, CEO of ECE ( left ) and Alexander Birken, CEO of the Otto Group
Source : ECE Projektmanagement