AccorHotels e Rixos Hotels hanno annunciato all’ IHIF di Berlino una partnership strategica

AccorHotels and Rixos Hotels announce today  March 6  a strategic partnership illustrating

AccorHotels’ strategy to expand its presence in the Upper Upscale/Luxury market,

with a primary focus on developing global activities in the resort segment. Under a

long-term joint venture, both parties intend to collaborate, develop and manage Rixos

branded resorts & hotels worldwide. Upon closing, AccorHotels will own a 50% interest

in the joint venture management company.

Through this joint venture, AccorHotels will integrate in its network 15 iconic hotels

that are ideally located in premium resort markets in Turkey, UAE, Egypt, Russia and

Europe and which benefit from strong room rate performance. As part of this

transaction, Rixos plans to reflag five city-centre hotels to AccorHotels brands which

will also be managed by AccorHotels. To this portfolio, Rixos will add a second iconic

hotel in Dubai in the very short term as well as two other properties by the end of 2018

in Abu Dhabi and the Maldives highlighting the expansion of the Rixos brand into this key

resort market.

Rixos is one of only a handful iconic resort brands in the region that caters to both highend

transient and group customers. It is recognized as one of the leading luxury

destination brands in Turkey and the Middle East due to its best-in-class facilities, dining

options and entertainment venues. Each unique property is able to capture the

traditions of its surrounding while providing signature experiences, unforgettable

sensory offerings, and unparalleled level of tailored services. The Rixos collection

includes notable landmark assets such as Rixos Premium Belek in Turkey and Rixos The

Palm in Dubai. Additionally, Rixos has invested in Turkey’s largest life and entertainment

center, The Land of Legends Theme Park, which opened its gates in the country’s tourism

capital Antalya in July 2016. The joint venture will also manage the hotel within the

entertainment park.

Fettah Tamince, Founder and Chairman of Rixos said : “Our collaboration is part of

Rixos’ objective for further expansion and growth globally with a strong partner in the

hospitality industry. Combined with our partner’s strong brand portfolio, reservation

and sales network supported by a wide range of digital marketing activities, Rixos will

expand its current geographic footprint & customer base. It is also a great opportunity

for our customers to benefit from our participation in Le Club AccorHotels, which is

recognized as one of the most powerful loyalty programs in the industry with over 100

million member”.

Sébastien Bazin, CEO and Chairman of AccorHotels, said: “This new partnership has

many benefits for us. It enables us to become a leading resort operator in a growing

market and to complement our offer with attractive leisure destinations to our guests

and loyalty members. And moreover, we are going a step further in our ambition to be

the best provider of multi-nature services to guests by operating hotels in major

entertainment complexes which offers new opportunities both in terms of customer

experience and of development strategy.”

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in

more than 4,100 hotels, resorts and residences, as well as in over 3,000 of the finest private homes around

the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and

HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed

luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by

Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel,

Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis

budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative endto-

end services across the entire traveler experience, notably through the recent acquisition of John Paul,

world leader in concierge services.

With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along

with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission:

to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty

programs – Le Club AccorHotels.

AccorHotels is active in its local communities and committed to sustainable development and solidarity

through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive

sustainable growth.


Source : Company