Centri commerciali, ECE Marketplaces si allea con Mallcomm e lancia una piattaforma digitale dedicata ai suoi oltre 12 mila tenant

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Global proptech company Mallcomm announces today it has signed a pan-European partnership with ECE Marketplaces to deliver a bespoke digital tenant-engagement platform at more than 100 shopping centres in Germany, Austria, Hungary and Italy

The partnership, which is the largest single agreement Mallcomm has signed in Europe, will initially encompass 107 assets, including leading retail destinations Adigeo, Verona; Galeria Krakowska, Krakow, Arkad, Budapest, Olympia-Einkaufszentrum, Munich and Alstertal-Einkaufszentrum, Hamburg. In total, the assets span more than 3.5 million sqm of retail and leisure space and accommodate more than 12,300 retail tenants. 

Mallcomm’s proprietary technology will be used to deliver a bespoke technology platform which will allow day-to-day operations to be managed digitally and provide real-time data insights, with the capability to track footfall, sales and energy performance. The platform will enable 24/7 communication between centre management teams and retailers allowing centre management teams to gain a deeper understanding of what is driving store conversion and deliver targeted services and placemaking initiatives.

Source : Joint  release