Food & Beverage will be at the centre of MAPIC 2017. Today, a third of consumers claim they only visit a mall to eat or drink. Food services are largely transforming shopping centres into convivial lifestyle venues.
Organised by Reed MIDEM, the International Retail Property Market will be held in Cannes from 15 to 17 November.
The point of sale experience is a vital element in persuading consumers to go out rather than buy online. For ultra-connected clients, the shopping experience and its associated human encounters are more important than the product itself. As a result, traditional shopping centres are transforming into social sites for meeting others and leisure activities where people come to spend the day. In line with Unibail-Rodamco and its “Dining ExperienceTM” brand, it is essential to create sophisticated Food & Beverage concepts likely to attract this new type of consumer.
“MAPIC has showcased countries that stand out for their retailing developments. Two years ago we decided to start highlighting strong trends that are changing the market beyond mere internationalisation. This year, it’s the turn of Food & Beverage because this is a fundamental shift that involves all industry professionals in both real estate and retail,” explains Nathalie Depetro, Director of MAPIC.
Studies have shown that a consumer who visits a shopping centre with Food & Beverage offerings stays there longer and on average spends 18% more. This is why experts believe that shopping centres are expected to spend 15% to 20% of their mix on Food & Beverage.
From single-products, street food, and quality sandwiches to traditional or healthy cuisine, there is a very broad range of popular Food & Beverage trends! MAPIC will be presenting the full gamut of new concepts and innovative formats in this rapidly-changing sector.
MAPIC’s official programme will also offer a series of special conferences on the evolution of the Food & Beverage segment, as well as presenting exclusive brand concepts. For the first time, MAPIC will host a tasting area where a selection of brands will present their concept and offer product tastings.
Over 2,100 international brand developers from all sectors, including more than 400 in Food & Beverage, are expected at MAPIC 2017. Restaurant chains that have already confirmed their presence this year include Wagamama a British restaurant chain specialising in Japanese cuisine, WeLovePuro, an Italian ice cream brand, Chopstix, a British Chinese restaurant chain, Burger King, Five Guys, Delifrance, a French bread and pastry brand, Autogrill, McDonald’s, Fun Sushi, Leonidas, Flunch, Groupe Le Duff, and its brands Brioche Doré, Del Arte, and Fournil de Pierre among others.
Another budding trend in this sector is tech food from brands such as Deliveroo and Ubereats. These days, there’s no need to go out to enjoy a quality burger – you can enjoy it at home. These brands will also be attending MAPIC because they revolutionize both the world of catering and real estate.
Offering the very best sites for retailers is part of MAPIC’s DNA. The biggest names of French and international retail property such as Altarea Cogedim, Sonae Sierra, ECE Projektmanagement, Wanda Group and Thor Equities are already confirmed as exhibitors.
Source : Company