With more than 17 million visitors per year and 17 years after opening, Val d’Europe is once again at the forefront of retail innovation with an expansion bringing (opening April 12) its total sales area to more than 105,000 sq.m. The extension features 30 new brands and an even more tailor-made customer path.
A three-year, €100 million investment
Klépierre, the leading pure play shopping center property company in Europe, and AXA IM – Real Assets – acting on behalf of one of its clients – have built an exceptional extension, which will open to the public tomorrow. The construction project, which took place over TGV high-speed rail lines, required the use of the largest crane in Europe. The crane’s boom towered at 126 meters to put in place the extension’s glass roof 24 meters above ground. The “Place des Étoiles,” a spectacular glass-and-steel canopy inspired by the architecture of the “Grand Palais” in Paris, boasts the biggest OLED lighting fixture in Europe: 65 meters long, with more than 6,000 light spots. Shop windows stretch nine meters high, allowing brands to offer shoppers entirely new customer experiences.
Emotion and surprises
With 30 new stores – including some flagships – Val d’Europe gives pride of place to brands such as Uniqlo, Nike, Rituals, H&M, Bershka, NYX Professional Makeup, and Primark. In addition, this extraordinary mall offers unique events and services throughout the year.
In line with Klépierre’s “Destination Food” approach to its malls, Val d’Europe’s focus on the customer experience extends to its refreshing food offering in a unique setting and atmosphere. This focus also extends to fun and entertaining events inspired by Klépierre’s Clubstore® concept. This notably involves a redesigned welcome experience with more mobile teams (hostesses on Segways, for example, and a tricycle delivering drinking water to shoppers), time-saving services (gift parcel shipping using the express Colissimo service directly from the mall), an enhanced and customised mobile app, and bigger and more interactive play areas for children.
Jean-Marc Jestin, Chairman of the Klépierre Executive Board, commented: “Val d’Europe is one of the most important projects for Klépierre this year, along with Hoog Catharijne in Utrecht and Prado in Marseille. Our team has worked very hard and I am proud of the results they have achieved. Val d’Europe epitomises the best of what Klépierre can offer our retailers and consumers.”
New brands in the extension
New stores: Primark (7,480 sq.m.; the 5th largest store in France), Uniqlo (1,603 sq.m.), JD Sports (1,146 sq.m.), Nike (803 sq.m.), Zing (223 sq.m.), Rituals (82 sq.m.), Kusmi Tea (76 sq.m.), O’bag (88 sq.m.), Lipault (76 sq.m.), Kickers (165 sq.m.), What For (108 sq.m.), NYX Professional Makeup (78 sq.m.), Havaianas
(58 sq.m.), Sabon (75 sq.m.), Pylones (88 sq.m.), Lola Jones (106 sq.m.) and Alice Délice (200 sq.m.).
Food kiosks: Illy, Mon Chou, Gagao, Grom, Italian Trattoria, La Cantine Libanaise, Les Petits Producteurs.
Stores already at the mall which have transferred to the extension: Bershka (1,339 sq.m.), H&M (3,282 sq.m. of total retail space, including 527 sq.m. in the extension), Lush (153 sq.m.), Springfield (273 sq.m.), Jennyfer (403 sq.m.) and Articles de Paris (59 sq.m.).
Currently all brands are opening to visitors on 12 April, except Primark, JD Sports and Jennyfer, which are scheduled to open this summer.
Val d’Europe key figures
- Number of visitors: 17 million visitors per year; 20 million expected in 2020
- 190 brands in the mall: 160 brands before the extension + 30 brands in the extension
- Gross Leaseable Area (GLA): 105,000 sq.m. in total; 88,000 sq.m. initial GLA + 17,000 sq.m. GLA in the extension
- Architects: BENOY (design firm), Lobjoy Bouvier Associés and Dominique Hertenberger (architectural firm)
- Catchment area: 1.4 million inhabitants less than 30 minutes away
- Car park: 6,000 parking spaces
Source : Company