Radisson Hotel Group has plans to more than double its serviced apartments portfolio within the next 5 years across EMEA. Today, serviced apartments represent around 10% of the Group’s EMEA portfolio with 45 properties and more than 5,400 units in operation and under development. Radisson Hotel Group operates its serviced apartments as a stand-alone or a mixed-use development in combination with a traditional hotel operation. Serviced apartments will be developed as a brand extension of the existing Radisson Hotel Group’s brand portfolio to cater to the different segments from midscale to luxury.
Radisson Hotel Group’s expansion plan aims to double the portfolio in operation by 2025, recognizing the attractive model of either combining both hotel and serviced apartments in one development or as a standalone operation, catering to customers looking for a residential atmosphere when traveling for leisure or on business for a short or longer period of stay. This proposition features an attractive operational and commercial model with value engineered construction parameters, featuring a new look and design. It offers studios as well as one-bedroom and two-bedroom apartments with fully equipped kitchen, en-suite bathroom, 24-hour reception, housekeeping services, engaging social and communal spaces, food & drink options and a range of leisure facilities tailored to its location.
Building on the significant growth to date in much of the EMEA region, Radisson Hotel Group plans to open soon new serviced apartments units in Paris, Amsterdam, Dubai, Istanbul, Larnaca, Cortina, Cairo and Riyadh, with further openings planned in Germany.
Source : Company