Al via la campagna di comunicazione per la 25° edizione del MIPIM

As part of its 25th anniversary celebrations, MIPIM 2014 will take a look at the next 25 years of the international real estate sector.
Drawing on data and presentations from partners that include the Harvard Business School, the OECD and the European Commission, MIPIM will examine the changing face of international property.
According to the ‘Emerging Trends in Real Estate 2014’ report by the Urban Land Institute, “The real estate recovery will gain momentum in 2014. This should be good news to an industry that has experienced a recovery of fundamentals that has been much slower than it is used to after a recession.”
“The real estate market is adapting to meet the challenges of new economic, demographic and regulatory changes. MIPIM can contribute a forward-looking vision of the sector by drawing on the expertise of partners and influential political and economic personalities in our conference programme and by revealing the very latest developments that are shaping the market,” commented MIPIM Director Filippo Rean.
The future of real estate is closely linked to the ups and downs of the economy, changes in financial structures, and also in investor profiles. This is why the MIPIM conference programme will be largely focused on the topic of investment. Among its highlights, the investment company Amundi and Allianz will, for the first time, organise seminars on new trends in real estate investing. Entitled “Strategic and tactical real estate investment: Rethinking asset allocation for long-term investors,” the Amundi session will be held on Wednesday, 12 March. For the third consecutive year, the Re-Invest summit will bring together pension funds, sovereign wealth funds and insurance companies to discuss “Global real estate: optimising portfolios by geography, sector and strategy.”
Considered one of the major challenges of the 21st century, urban development will also take centre stage. On Wednesday 12 March, during a Master Mind presentation dedicated to the European market, Gérard Mestrallet, CEO of GDF Suez, and Sir Michael Bear, former Mayor of the City of London and Chairman of the Regeneration Investment Organisation, will discuss the opportunities and challenges facing European cities. In the afternoon, a series of conferences will provide an overview of cities and tomorrow’s urban infrastructure. Topics on the agenda include city centre residential real estate in which there is renewed interest from professionals, as confirmed by the 5th report on European residential real estateby the German consultancy Patrizia Immobilien. According to the report, published last October, €12.9 billion was invested in this market during the first half of 2013, up 34% over 2012. And the 6th Mayor's Think Tank will bring together mayors and representatives from international cities to discuss the theme of “Autonomous cities: the quest for new resources, from utopia to reality.”

Another growing segment – industrial and logistics real estate – is playing an increasingly important role due to the development of e-commerce. MIPIM is devoting three mornings to illustrate this trend. And for the first time, there will be a seminar on medical real estate (clinics and nursing homes). Longer lifetimes and lifestyle changes caused by rapid urbanisation in emerging countries are making the health sector a growing economic driver that is impacting all real estate players.
The current economic recovery naturally varies from one country to another. The MIPIM conference programme will provide an overview of promising markets for the years ahead. One of these is the United Kingdom, which will be covered in a series of special sessions. According to a study from FTI Consulting, 72% of investors and tenants anticipate growing interest in the UK market over the next two years. Russia will also take centre stage with Sergey Kuznetsov, Chief Architect of Moscow, Committee for Architecture and Urban Development of Moscow, presenting the ambitious Greater Moscow project at a special conference. 
Other key territories to be showcased throughout MIPIM’s extensive conference programme will be Brazil, Turkey, the United States, China and Japan.
Organised by Reed MIDEM, a subsidiary of Reed Exhibitions, MIPIM will be held in Cannes from 11 to 14 March, 2014.
Source : Reed MIDEM

zp8497586rq