AEDES SIIQ si allea con il National Geographic per il “ Caselle Open Mall”

Aedes SIIQ S.p.A. – in partnership with iP2 Entertainment, a leading operator in the development of indoor theme parks – has underwritten an agreement with National Geographic Partners LLC, for the development and management of the first Family Edutainment Center in Europe, within the Caselle Open Mall, that will operate under the National Geographic brand and will include a variety of thematised attractions and interactive activities inspired to the scientific and naturalistic explorations made famous by the National Geographic Society in its 130 years of activity, by combining the best elements of theme parks, museums, gaming and role-playing, to offer an innovative and emotionally satisfying experience.

The development project “COM Caselle Open Mall”, presented by Giuseppe Roveda CEO of Aedes SIIQ during Mapic 2017 in Cannes, will be developed on a GLA exceeding 113.000 sq mt and will include traditional shopping in more than 200 retail stores, a food & beverage offer on 6.000 sq mt of GLA – ranging from innovative to gourmet and tradition – 15.000 sq mt of leisure activities, with parking facilities for more than 8.000 cars. The development site is adjacent to the “Sandro Pertini” Airport of Caselle Torinese and ease of access is ensured by direct connection with the main road system, to be further improved by new roadworks.

COM Caselle Open Mall is an innovative concept, based on an open, yet largely “covered” structure, incorporating a network of pedestrian streets, passages, porticoes and plazas, reminiscent of the socializing atmosphere of urban districts.

The offer mix that COM Caselle Open Mall will propose, is an ideal synthesis of

•                   • Retail, in a wide range of proposals, to respond to the expectations of a diverse visitors’ population: from fast fashion to premium brands, to large specialty stores (e.g. sports and electronics), to food stores and temporary stores

Entertainment, with o a 5.000 sq mt Family Entertainment Centre, an indoor theme park with attractions aimed at the 5-13 yrs age group, thanks to the highly informative and cultural contents



o Atelier of recreational experiences with high educational content, organized and managed by Reggio Children, catering to small children up to 5 years

o a 5.000 sq mt, state-of-the-art multiscreen movie theatre

o 4.800 sq mt concentrated in the food court

o 1.200 sq mt distributed throughout the mall


•                   • Food & Beverage offer, totalizing in excess of 6.000 sq mt of GLA.


The Caselle Open Mall project will apply BIM (Building Information Modeling) process technology in building design and will be developed following strict eco-sustainability criteria, in compliance with two separate environmental sustainability certification protocols, namely ITACA (the Italian acronym for Innovation and Transparency for Tendering and Environmental Compatibility) and BREEAM (Building Research Establishment Environmental Assessment Method).


Giuseppe Roveda, Managing Director of Aedes SIIQ, so comments: The dominant format of shopping centres in Italy has seen few or minimal changes in the last fifteen years, notwithstanding the advent of massive changes in the market. The Caselle Open Mall is breaking the mould, giving a rational response to the demand generated by such changes, a demand that the Caselle Open Mall does not intend to just follow but rather to anticipate in its future evolution.” He also remarks: “Ten years have lapsed since we acquired the site where the Caselle Open Mall will be built; after a long research and development effort, carried out by the Aedes team and by qualified supporting professionals, it gives me great satisfaction to see that the time for the implementation of the project has come.”


Source : Company


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