Louvre Hotels Group continua I’ espansione in Cina, con il suo 500° albergo nel Paese : sotto il brand The Campanile, sarà a Shanghai

Louvre Hotels Group, an affiliate of Jin Jiang International, the 2nd largest hotel group in the world, has started the construction and building of its 500th project in China: The Campanile Shanghai Lingang with its local partner Jin Jang Hotels China Region. Evaluated at 70 million RMB, this new showcase of the Chinese group with its 212 rooms will open its doors in February 2023.In 2016 Louvre Hotels Group marked its arrival on the Chinese market with its first Campanile in the heart of the Bund area in Shanghai. Year after year the group has opened hotels in the most prestigious Chinese cities such as Shanghai and Shenzhen. In 2017 The Golden Tulip Rainbow Shanghai opened its doors, followed by the iconic Smart Hotel Campanile Jing’An Shanghai in 2018 and, more recently, the Kyriad Marvelous Hotel Shenzhen Bao’an International Convention and Exhibition Center, situated in the heart of the Exhibition Palace in the city of Shenzhen.

In total there are already 11 Golden Tulips, 63 Campaniles and no less than 189 Kyriads open in China. Strengthened by this powerful development, the Kyriad brand is today the number one international brand in the Jin Jiang group in China. Today the group is celebrating the signing of its 500th project in China, a symbol of its rapid and remarkable expansion. The Group’s ambition is to consolidate and continue to expand the network of its Campanile, Kyriad and Golden Tulip brands within the framework of its 3-year development plan in the region. Louvre Hotels Group builds on the strength of its stakeholder in the territory to accelerate the development of its brands. After a large development in the largest Chinese cities, Louvre Hotels Group would now like to invest in strategic cities where its brands are not yet present, such as Chongqing, Chengdu and Guiyang. “The signing of the Campanile Shanghai Lingang is part of the Group’s development strategy to reinforce is presence in Asia and in particular China, a country with a strong business and leisure tourism potential. From now through 2025, we are predicting the signing of over 1000 hotels under the Kyriad, Campanile and Golden Tulip brand. Our Tulip Lodj brand has also made a notable entry into the residential hotel market this year in China,” stated Max Cergneux, Chief Development Officer at Louvre Hotels Group.

Source : Company, via The Bench- AHIF