Luxury Hospitality, AccorHotels e SNCF Group si alleano per lo sviluppo del brand “Orient Express”

134 years to the day after the first Orient Express trip between Paris and Constantinople

(October 4th, 1883), SNCF Group, owner of the iconic “Orient Express” brand, teams up with

AccorHotels to continue the development of Orient Express within the luxury hospitality

sector globally.

As part of this partnership, which will combine the expertise and savoir-faire of the two

groups, AccorHotels will be acquiring a 50% stake in the share capital of Orient Express, until

now fully-owned by SNCF.

The Orient Express brand is a timeless symbol of the art of luxury travel, steeped in culture,

splendor and refinement. The legendary train, which for almost a century connected

Europe’s greatest cities, from Paris to Istanbul, is imprinted in both History and imagination.

Since 1977, SNCF Group has been actively involved in developing the brand’s prestigious

image, notably through the restoration of vintage carriages dating from the 1920s (known as

the Pullman-Orient-Express) and the organization of events (such as the exhibition “Once

upon a time the Orient Express” at the Institut du Monde Arabe in Paris in 2014).

AccorHotels intends to build on this partnership to strengthen its leadership in the luxury

segment, by developing a new collection of prestigious hotels under the Orient Express

banner. This collection, which aims to be the very epitome of the art of travel, will offer a

unique experience steeped in history that combines the luxury, exoticism and sophistication

of East and West in iconic locations.

In addition, the seven historic cars, symbols of French Art Deco, will remain the physical

property of the state-owned rail group, and will be operated by Orient Express for private

journeys and events. They will provide a new and exceptional setting for the organization

of events, which may be held in collaboration with AccorHotels’ other businesses such as

Potel & Chabot, Noctis and John Paul.

AccorHotels and SNCF Group are also together committed to preserving, promoting and

sharing the heritage connected with the legendary train and its history through the Orient

Express Endowment Fund, a public interest body whose aim is to encourage and support

awareness-building initiatives to benefit a wide audience in the field of the arts and culture.

Sébastien Bazin, Chairman & CEO, AccorHotels:

We are delighted with this strategic partnership, which today cements the alliance of two

major French players in the world of travel for a shared purpose, that of giving fresh

impetus and international standing to an historic and world-renowned brand.

Thanks to this partnership, our customers will be able to enjoy a prestigious range of

services and exceptional experiences based on a portfolio of luxury brands”.

Mathias Vicherat, Deputy CEO in charge of the Corporate Project, Communication and

Image, SNCF Group :

“SNCF Group is proud to have contributed to the renaissance of this historic brand and we

intend to continue our involvement and provide our expertise, acquired over the past 80

years in the field of rail engineering, to help develop this project.

Through our heritage policy, we will be actively involved in promoting this legendary train

to the widest audience.

The interest shown today by AccorHotels bears witness to the relevance of the project which

has been supported since 2008 by our Chairman Guillaume Pepy.”

Guillaume de Saint Lager, Corporate Secretary, Orient Express:

“In its time, the Orient Express took the art of traveling to its peak. This ambitious project,

which is unique, cannot come to fruition without the complementary skills of our two

shareholders. We are proud and particularly look forward to being involved in writing this

new chapter with such strong backing. Our ambition is to recreate this experience and make

the Orient Express the gold standard in luxury travel and hospitality.”


The AccorHotels Group is a global leader in travel and lifestyle, and a pioneer in digital technology, offering unique

experiences in more than 4,200 hotels, resorts and residences, and in more than 10,000 outstanding private residences

worldwide. With its dual expertise as an investor and operator, through its HotelInvest and HotelServices divisions,

AccorHotels operates in 95 countries. Its portfolio includes internationally renowned luxury brands such as Raffles, Sofitel

Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman and Swissôtel, the mid‐range boutique hotel

brands 25hours, Novotel, Mercure, Mama Shelter and Adagio, and very popular budget brands such as JO&JOE, ibis, ibis

Styles oribis budget, as well as the regional brands Grand Mercure, The Sebel andhotelF1. AccorHotels provides innovative

services to travelers, throughout their entire journey, notably through the recent acquisition of John Paul, the leading

concierge service worldwide.

Boasting an unrivalled range of brands and a rich history dating back some five decades, AccorHotels has a global team of

more than 240,000 committed women and men investing all their energy into making “Feel Welcome” resonate as the finest

hotel promise. Guests have access to one of the world’s most attractive hotel loyalty programs ‐ Le Club AccorHotels.

AccorHotels plays an active role in the local communities where it operates and is actively involved in promoting sustainable

development and solidarity through PLANET 21, a comprehensive program bringing together employees, clients and partners

in order to ensure sustainable growth.

Accor SA shares are listed on the Euronext Paris stock exchange (ISIN: FR0000120404) and traded in the United States on the

OTC market (Ticker: ACRFY).