«The Rosewood brand today is recognised as a global tastemaker amongst an elite group of consumers, attracting the right kind of attention from developers globally and creating a desire to innovate and reinvent» said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group.
Rosewood Hotel Group announced its ambitious growth and development plans for the luxury hotel group’s four distinct brands: Rosewood Hotels & Resorts®, Penta® Hotels, New World® Hotels & Resorts and KHOS™, the group’s newest brand. The announcement was made on the heels of several high-profile global property announcements for the group’s flagship ultra-luxury brand, Rosewood Hotels & Resorts, including Rosewood Half Moon Bay Antigua (2021), Rosewood Vienna (2021), Rosewood Munich (2023) and Rosewood Hotel (Grosvenor Square) in the former U.S. Embassy in London.
These recent announcements further underscore Rosewood’s methodical and thoughtful global expansion, which began with the 2014 opening of Rosewood London – an instant classic and voted London’s No. 1 Hotel by Condé Nast Traveler in 2017 and U.S. News and World Report in 2018. Since then, Rosewood’s impressive European growth has continued with the addition of Rosewood Castiglion del Bosco, its landmark property in Tuscany owned by fashion magnate Massimo Ferragamo, and the iconic Hôtel de Crillon, A Rosewood Hotel, in Paris, which reopened to great acclaim in July 2017 following an extensive, four-year transformation. Additional European hotels in development include Rosewood Vienna (2021) and Rosewood Munich (2023).
In December 2017, Rosewood Hotel Group announced the launch of a new brand, KHOS™ an innovative concept for business hotels with a distinct lifestyle orientation inspired by the energy, art, innovation, creativity, style and dynamism of modern-day Asia. KHOS aims to turn the traditional notion of a business hotel on its head – designed specifically for the modern business traveller, for whom the conventional boundaries of work and play no longer exist, and who is no longer willing to sacrifice style, inspiration, socialising and wellness for the predictable functionality of a traditional business hotel. In keeping with the KHOS spirit, traditional hotel facilities and services will be re-conceived to create opportunities to spontaneously interact, relate and celebrate with fellow travellers. Wellness, public spaces, meeting facilities have all been reimagined, and event spaces ingeniously designed for greater flexibility and sociability facilitating personal interaction along with business purpose. KHOS will establish a global footprint, matching the footsteps of its guests to capital cities and urban portals, up-and-coming business centres, and resort destinations as well, with the first KHOS hotels to be announced and opened later in 2018.
Rosewood Hotel Group : Its combined portfolio consists of 62 hotels in 19 countries. Rosewood Hotel Group is pursuing a thoughtful expansion strategy with a target of 120 hotels in operation by 2020.
Source : Company